Review
We look at the problem, stage, goals, timing and investment context.
Route
The next step may be clarification by email, a discovery call or a focused strategy/discovery phase.
Scope
If there is a fit, the engagement is shaped around outcomes, responsibilities, timing and deliverables.
Build
The work moves into the appropriate creative, product or technical process.
Where to go next.
This keeps discovery calls from becoming generic sales calls and gives both sides better context before time is committed.