NYC Street Grill Rebrand

The NYC Street Grill rebranding project aims to capture the essence of an authentic halal grill with a distinct New York City street cart vibe. Faced with the challenge of expressing the true authenticity of both elements, the owner embarked on a journey to create a new design language. Through careful consideration, the rebranding project seeks to convey the unique fusion of flavors and cultural experiences that this grill embodies, promising a revitalized visual identity that will resonate with customers and evoke the vibrant spirit of both New York City and the delicious halal street cuisine it offers.